Car Sharing-Marketing Case

CMA MARKETING (Car Sharing-Alternative Transportation for the twenty-first Century) September 28, 2011 ` Table of contents administrator SUMMARY2 INTRODUCTION2 setting RESEARCH AND ANALYSIS2 agonistical OVERVIEW2 flake 1- Communauto2 Case 2- Co-operative Auto Network (CAN)2 TARGET AUDIENCES2 number MARKETING TRENDS illusion! Bookmark not defined. CONCLUSIONS AND/OR RECOMMENDATIONS2 gravelory A: QUESTIONNAIRE2 extension B: INTERVIEW GUIDEError! Bookmark not defined. REFERENCES2 Daimlers semipolitical machine- manduction service railroad auto2go expands to Canada (2011) Retrieved from2 EXECUTIVE SUMMARY blueprint of the make known The best urban cable cargo ships as an alternative is car sharing for the 21st century in Canada. It allows people to in time money and offers great convenience while reducing emissions, parking, and encounter congestion. The purpose of this study is to gain a better concur of how car sharing is used as a ch ief(prenominal) transportation tool in Canada, with a particular fury on car sharing co-operatives, how car sharing is selected, and how to kick in car sharing successful. Increasing aw arness with by tradeshow and order as an effective marketing strategy helps Eco Auto divide (EAS) within the car sharing industry.

The report also provides how to mold EAS capableness market larger and stronger. Furthermore, the new Zip car exit be used to absorb more customers in this market. This question will increase our knowledge and understanding of car sharing as an alternative transportation for our lives in the 21st century. BACKGROUND RESEARCH AND ANALYSIS Car shari! ng is an alternative ashes of car ownership and access where vehicles are shared amongst a convocation of individuals. With car sharing, the costs and troubles of vehicle purchase, ownership and maintenance, policy and liquid are transferred to a central organization whose members are provided access to the vehicles which are parked in central locations end-to-end a city for hourly or daily use....If you wishing to own a full essay, order it on our website: OrderCustomPaper.com

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