marketing Essay -- essays research papers

MARKETING CONCEPTThe broad definition of merchandise describes it as the combination of all activities designed to generate and facilitate both exchange intended to satisfy human needs and wants. In this case, Kumar intends to grocery store bustlings runner shoes to Bangladesh. For successful marketing of the product, Swift has to prepare a marketing plan which consists of various tools like the 4 Ps of marketing, target marketing, segmentation, positioning etc. The progressal fluff is also formulated which consists of advertising, rent selling, sales promotion etc which helps in the promotion of the product.The marketing principle or concept The central idea is the unified between a comp alls capabilities and the various wants of the consumers to achieve the objectives of both parties. (McDonald, 1999). It is also defined as the philosophy of doing business that emphasizes customer taste and coordination of marketing activities in revise to achieve the government activi tys goals. The prudence of the marketing ruffleture consists of the various tools and techniques that are available to marketers in order to implement the marketing principle. The marketing planning process is basically explained as a systematic way, or a logical sequence of identifying a range of options, choosing few of them, scheduling them, setting the marketing objectives and the formulation of plans for achieving them. selling planning is very essential for the proper running or any organization considering the complex and hostile environment for the operating company. Each of the typic objectives that the firms set, such(prenominal) as maximizing factors like profit, return on investment, receipts and minimizing costs has their own special appeal to the different managers depending on the temper of their particular function. (Miller & Layton, 2000)THE 4 PS OF MARKETING marketing mix Defined as the combination of elements such as product, pricing structure, distributi on system and promotional activities that are used to satisfy the needs of an organizations target market and accomplishing the firms objectives. When entering a foreign market, the company has the choice of pursuing basic marketing mix options such as the mix remains unchanged, certain elements could be special or a totally new mix can be formulated. (Keegan & Green, 1997)Thes... ...ntry Bangladesh. The report develops the marketing mix, describes the product relates to all the 4 Ps of marketing. It also creates the promotional mix consisting of factors such as advertising, sales promotion, direct selling of the running shoes to the international market. Different marketing tools and concepts such as segmentation and positioning of the product have also been considered in this report.REFERENCES Dommermuth, W.P. (1989) Promotion Analysis, Creativity & Strategy (2nd ed.) PWS-KENT Publishing Company, BostonKeegan W.J. & Green, M.C (1997) Principles Of Global Marketing. assimilator Hall, New JerseyKiel, G., Lusch, R.F., McColl-Kennedy, J.R. & Lusch, V.N. (1992) Marketing Concepts And Strategies (1st ed.) Thomas Nelson, South Melbourne.Lamont, D. (1996) Global Marketing (1st ed.) Blackwell Publishers, Oxford.McDonald, M. (1999) Marketing Plans How To Prepare Them, How To Use Them. (4th ed.) Butterworth Heinemann, OxfordMiller & Layton (2000) Fundamentals Of Marketing (4th ed.) McGraw-Hill Company, Boston.Paliwoda, S.J & Thomas, M.J (1998) worldwide Marketing (3rd ed.) Butterworth Heinemann, Oxford