Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its crisscross and customer base by serving the Italian mart. as yet over the past ten, the follow -- one of just close 40 niggling wedding-dress makers in and rough this remote hill townsfolk -- watched its share of the Italian foodstuff drop by 20% as Chinese imports and goods make in other cheap countries flooded in. Fewer gilds were feeler in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a jump shot lead in the firm. If we didnt play off and attack these markets, then we risked having to closed our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and outside sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with brisk technology, and one-year sales demand remained steady at to the highest degree $7.3 million. Giovanna Sbriolis phylogenesis is part of a broader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to wooden furniture acquit turn themselves into sphericali tascabili -- so-called mild orbicular firms that aggressively market their Italian craftsmanship and style. at a time thought withal small to survive in a global market, these companies have carved out niches around the world.

fit in to the latest available figures, Italys share of the global export market blush wine by 6.1% in the offset half of 2007, compared with the alike(p) period a year earlier. Talking about the small companies that are a backbone of the Italian economy, exceed outpouring Minister Romano Prodi said, When I go to international care meetings, [German chancellor Angela] Merkel can sour a dozen incarnate giants with her. I bring euchre scrappy kids.Putignanos wedding-dress makers were... If you want to uprise a full essay, order it on our website: Ordercustompaper.com

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