Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban enclothe with a mid-range pricing scheme. They have blood situations located totally over the globe in countries such as the joined States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans origin. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps crease increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a natural and necessary need, but the companies in Gaps market segment let items that satisfy more than this basic need. Their customers ar looking for genius and quality at a re asonable price. In this skillful market segment, major(ip) brand forces dominate the retail clothing constancy: brand recognition is incredibly important. Some major impostors in this industry who are particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar render off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of from each one player in this industry are largely indistinguishable.

J Crew stands out with a strong catalog channel. However, their bricks and how itzer front is weak, which is a problem whe! n bricks and mortar retail reels in nightspot out of ten dollars spent by the mean(a) consumer as noted at www.retailindustry.com. But within their two-year-old urban microcosm, the Gap stands out with an innovative and changing crossroad line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have really specific styles that remain constant year after year. The... If you ask to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper