Strategy Change

1) INTRODUCTION SYMANTEC CORPORATION came into existence 26 course of studys patronize [founded in 1982] has its headquarters based in Cupertino, California, United states of America. And non to obstruct it has full phase of the moon-fledged offices in 40 countries worldwide, with a turn over more than $20 billion account in the final financial year. After the merger with VERITAS, Symantec non still deals in endpoint auspices yields but besides deals in w arhousing security appliances and softwares. The areas of specialization for Symantec lies from desktop take aim security to penetration level security. Without a doubt wizard can suck in the price difference in the midst of the products offered by Symantec and its competitors. Though this social club has priced its products way to naughty compared to its competitors. Symantec has now entered the controlled commercialise of Electronic Messaging Security with fling versatile absorbs of products from a nti Spam, Legal Deferences, Content Compliances and Messages Retrieval jazz band Packages. According to Financial Times (2006), as far the rivalry is have-to doe with Symantec stood at 64.7% of the United States retail sector for schooling security products in the 4th quarter of the year 2006. Wherein Mc Afee was at 13% . Similarly Trend Micro hardly managed to incur hold of 5 % from the same grocery. The newest player in the market was Microsoft with 4.4% of the market share. 2) PRODUCTS AND run: SYMANTEC alone has a product line comprising of 7 categories to offer in the market. With over 70 products which are now divided into the 7 categories mentioned which are capable for various security and data management initiatives. In the prevail year where the NORTON INTERNET SECURITY 2007, which was rated the best in its course for its features and tentative benefits that were offered by this product for Desktop Level Security. non only does this Security Giant dea l... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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