Popeyes vs Kentucky Fried Chicken Essay

Popeyes To be the worlds best prompt process restaurant. Being the best means providing verbotenstanding quality service, cleanliness, and note value, so that makes every client in every restaurant smile. SWOT abstract Strengths The strength of Popeyes is nursing homed on its clean-cutive shit and style of lah spicy chickens that it provides on its menu along with its chicken sandwiches, chicken tenders, fry shrimps and other sea victuals, jambalaya, red beans and rice and other regional items.Popeyes is a passing differentiated brand with passion for its New Orleans heritage n flavorful authentic nutrients. Weakness Popeyes is second to its sister financial backing participation KFC. roughly(predicate) 90% of their domestic restaurants argon concentrated in Tennessee and Louisiana. Most of their restaurants be located in heavily populated Afri goat-Ameri disregard approachs giving them higher(prenominal) chances of being robbed and giving them a higher close-out outlook. Opportunities Popeyes serves the food that the world craves and is keep to expand its global reach.Popeyes operates and franchises 1,977 restaurants in 45 states and 26 foreign countries and out of the 1,977 restaurants 1,542 of them argon domestic franchise restaurants and 397 of them atomic number 18 transnational franchises. Approximately 55% of the worldwide franchises are located in sulfur Korea, Canada and Turkey. Threats Most of Popeyes locations can be founded in urban neighborhoods. The topical anaesthetic competition on neighborhood fried chicken restaurant offer impressi whizr price to Popeyes corporeal pricing. There are poor customer junior-grade in certain(p) areas and natural disasters. The SWOT analysis for the future of Popeyes looks to be great.Due to more(prenominal) consumer wanting the taste and feel of Confederate hospitality style food, numerous franchises are starting to pop up in many neighborhoods across America and internation altoget hery. When it comes to the tradeing aspect of Popeyes, the family commercializes itself to a non-southern resident base that has always wanted to experience the estimate of southern hospitality. Popeyes goes with the idea of being Louisiana Fresh and Bonafide Fried squawker. With its combination of southern spices, herbs and regional foods on its menu Popeyes brings the flavors of Louisiana to your taste buds.The advantage that Popeyes perk up everywhere their competition is that they cater to a more diverse and international customer base. They offer and catch both domestic and international franchising if an singular domestic or foreign wanted to franchise a Popeyes location. Their international franchising extends as far as South Korea. It is owned and operated by Yum Brands the akin company that owns and operate KFC, taco Bell and Pizza Hut. One distinct advantage is that all Popeyes franchises do not percent the same create as you see a Pizza Hut and a Taco Bell or a KFC and a Taco Bell.One major(ip) improvement that I feel Popeyes should improve upon is its domestic in minority found neighborhood for the safety of its employees and monetary losses and its minority base advertisement concept. They should arouse to all neighborhoods and advertise to the appeasement of all. Popeyes covers chicken so their target commercialise is anybody who likes chicken. So to make it more sensible, their target merchandises are young, single individuals, married couples and families and older citizens who do not time at home to be in the kitchen at all times.Their age congregation goes as low as five and as high as 65. You can now see Popeyes in all sort of neighborhoods Black, White, Hispanic and Asians just to name a few. If you ever work in a Popeyes, you go out see the diversity of the people who like fried chicken. The chance for harvest-home in this target mart is great. Because as the current market ages, they are still going to be consumers of the same products as they have been and will encourage those that they bring along to be consumer of the same products as sanitary.One obstacle they should be implicated about as a company on the rise is disinterest due to the lack of creative thought if they do not become more imaginative and creative. As a human, the mind gets boring after doing and having the same thing over and over. They should also be concerned of a stiffer competition market from their competitors. Everybody wants to be the hail one brand that is preferred but it is the company who is always thinking ahead and calculating risk and rewards to be the preferred brand that sash the preferred brand.Kentucky Fried Chicken (KFC) The Kentucky Fred Chicken mission statement is To sell stiff food in a spendthrift, friendly environment that appeal to pride conscious, health minded consumers. Vision Statement Food, Fun & Festival, this is what KFC is all about. Leading the market since its inception, KFC provi des the ultimate chicken meals for a Chicken harming Nation. Be it Colonel Sanders secret original Recipe Chicken or keen & Spicy Version, every bite brings YUM on our face. At KFC we can proudly say, We Do Chicken right.SWOT AnalysisStrengths Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast whole tone and has become today one of the largest chicken restaurants chain in the world. KFC has been cognize to be an innovator in the chicken restaurant segment with an annual sale of more than a billion dollars.The KFC as a brand is easily established in the dining out as headspring as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the c ompany was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes to chicken restaurant chains, toilet facility restaurants and variety food provider. KFC currently has more than fifty percent of the market share in fast food industry and the cutting competitions are finding it very difficult to capture any of its share.Over the long time KFC has gained great recognition as a reputable brand for fast food even after the death of Col. Sanders and has globally positioned itself well in the industry. Weaknesses When other companies in the chicken industry were trying to increase its market share KFC were not able to compete well in the market or retain its customers. Also the special paper buckets that is now apply by the KFC for delivering large sized orders was originally introduced by Wendys restaurant. The company has entered so many markets in the past in the United States that its growth rate was abou t only one percent a year.KFC has tell not to pay attention to its resource and development. Opportunities KFC has been trying to enter new markets and position itself in some of the hard to enter markets like South America. With more investments the company can definitely make its position stronger in the food industry. More spending on the resources and development as well as introducing new food items and products KFC can increase its market share and profits. Threats The competitors of KFC have successfully captured a large market share.According to findings McDonalds has about 35 percent of the share in Sandwich Segment whereas the Burger male monarch owns about sixteen percent of the market share in fast food industry. The local restaurants in different countries where KFC has presence pose a threat to the company. The baby boomers formed the major part of the loyal customers of the company that now have ages between 35 to 50 years and are likely to move towards healthier fo ods. The other competitors in the industry are continuously improving and trying to enter new markets and increase their market share and sales.With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time. KFC as a company is doing well in its global positions and how it is the number one preferred brand in the quick-service chicken restaurant industry. KFC and more accurately, owners of KFC, Yum Brands Inc. is the foreign company with the largest presence in China. KFC dominates the fast food market in China and is well over twice as large as McDonalds there. KFC implemented a check strategy than McDonalds in China.While McDonalds act to stay true to their menu and kept their product offering in China somewhat similar to what the rest of the world knows (burgers and fries) KFC incorporated local dishes with their famous fried chicken. They also looked more to local employees to make thumping decisions instead of just taking their instructions from the U. S. headquarters. This allowed KFC to enter the hearts, minds and stomachs of more Chinese people. KFC have many advantages over their competitors in terms of production, innovation, and ways of challenge to the satisfaction of their target market.Since its introduction into the American way of life, KFC has managed to always keep its original startups but yet adding new favorable additions to suit the need of each generation. KFC provides a quick and easy meal. It can also be bought in large amounts. KFC can improve on its customer service at certain locations. Even though its mostly a franchising based company but yet the franchisee should take it upon themselves to train better and better equip their franchises to hand the demands of their negative aspects of their stores.The interesting area for growth with KFC is in its international markets. If KFC can take the same approach that it took when i t franchised in China, the results will be more international investments from different individuals who see the opportunity as a way to invest in something new. With being the number one international quick-service chicken restaurant, there can instances where language barrier can play a factor in transitioning into the newer markets. And also they should be concerned with the pricing they implement in those new markets that they explore as well.