Thursday, May 9, 2019
Explain why it is necessary for marketers to deploy different product Essay
Explain why it is necessary for marketers to deploy diametrical convergence growth strategies in relation to market development opportunities. Provide examples to support your answers - Essay Exampleat are limited in a particular state other criteria for the differentiation of marketing plans apply in heterogeneous industrial sector can be to a fault set taking into stipulation the consumer preferences, the characteristics of the target market and the resources available. The need for the alignment of marketing strategies with specific demands and rules is extensively highlighted in the literature. In this context, it is illustrious that globoseization of business has created the need for international public relations practitioners to identify, study and understand the world views, mindsets, and habits of their global publics in order to effectively communicate (Ihator, 2000, 38). In any case, culture is considered to be a hearty criterion for the development of marketing s trategies a view which is in accordance with the study of Tan (2002) Taylor (2002) also emphasizes on the importance of culture for marketing plans in all industrial sectors. Other criteria, like the check off of the advertised product (Zhang et al., 1996, 40), have been considered as the potential basis for the development of marketing policies. Current written report focuses on the examination of the importance of market development opportunities for the product growth strategies deployed by marketers in various industrial sectors. It is proved through this study that marketers tend to be influenced by the market development opportunities when having to aspiration a product growth strategy however, the above dependency is not standardized it is a descent which is strongly depended on the willingness of marketers to use the market development opportunities as the basis for a products marketing policy examples are provided that justify further referring to the existing litera ture the above assumptions.Through the decades, different criteria are set for the promotions of products and services in the market. The specific issue is highlighted in the study of Yelpaala (1994) where
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