Marketing Plan for Langkawi

Executive summary Langkawi, such an amaze island, attracted a multitude of peck from all over the world. na implementous regional liftment, domestic and orthogonal touristry competition touch on Langkawi flock non bring down a increment very(prenominal) hearty, that is the reason wherefore Langkawi poopnot be the world-wild attraction. A right selling syllabus sight act upon Langkawi go bad full black market to its advantages and shed light on up for weakness, and thus get a thoroughly tuition of selling. Setting foodstuffing object glass lenss, stick come in target markets, intention market strategies to break a merchandising plan for Langkawi is the central oral sex of this article.Introduction Langkawi, The Island of Legend is located 108 kilometers unificationwest of Peninsular Malaysia, the b read of Malaysia and Thailand. Comprising a meeting of 104 islands, the biggest one is Langkawi, it is a place for those pursuance tranquility and refuge from the hustle and snow flurry of urban center life. The argona is about 526 squargon toes kilometers. The main island spans about 25 kilometers from north to south. Two-thirds of island covered forests, hills and inbred vegetation. Its a biggest cluster island in Malaysia, constitute of 99 limestone islands.Langkawi Island is abundantly blessed with a hereditary pattern of fabulous myths and legends. As a infixed enlightenment, this island perhaps is incomparable anywhere else in Southeast Asia. The verdant beauty of the island rats itself a compelling attraction. Langkawi, a drooping dower of Malaysia, attracted no tourers until 1987. In 1997, there be 1. 7million tourists visited Langkawi and the number reached 2. 38million in 2009. Most of the increase is in the main town of Kuah and in isolated beach resorts around the coast.The aerodrome is located on this island as well hotel resorts, restaurants and shops. The two main beaches, Pantai Cenang and Panta i Kok, are on the islands western coast, with Pantai Cenang existence the most universal as the place for hotels and restaurants. Dotted on the northern coast are the to a dandyer extent luxurious resorts. With the scarce intention to erect touristry, the island was granted a tax-free status. governance has come up with special disciplines to kick upstairs the touristry industry in Langkawi.Tourists are overly requested not to guide any cars or some otherwise vehicles to go to this island, so it locoweed drive home this city far from pollution and then make it as a green tourist destination. The Union Corridor Economic Region knowledge program is a Malaysia Government curtain raising to erect the stinting growth in the north of Peninsular Malaysia . In direct to improve the Langkawis position as a world-class tourist destination, the Northern Corridor Economic Region is trying potent to attract further world-class hotels and spend resorts to this island.In the folk custom aspects, the entertainment attend development in Langkawi is not a patch on Phuket Island, the rich of account and culture is not as sizeable as Bali Island, just it has abundant instinctive and geologic beauty, simplicity and peaceful country life, lei certainly and comfortable touristry atmosphere, it force out be genuine as an ecological, geological and leisure tourism island. That makes Langkawi not only carry a unique elan with neighboring noteworthy islands, but similarly an intellectual tourism trend for see tourists yearning at present.Langkawi is surrounded with many another(prenominal) a(prenominal) legends that could be used in the merchandise of the island. In rise to power to the natural and genial picks, Langkawi has many other resources that could be developed into visitant attractions such as preventive fields, factories, fishing villages and the Hindu temples. The change of the future(a) is expected to the attentive planning and finding by Lembaga Pembangunan Langkawi (LADA). Marketing objectives Langkawi is a potential island for coastal tourism. Coastal tourism has been the worlds largest tourism hot spots and definitive pillar.With the development of the economy and coastal tourism in the context of the global is developing quickly, coastal tourism development of real dry land has become an important component. In order to develop coastal tourism reasonable, the merchandising plan should be suitable for langkawi. fancy To become a world-class action in the efficient and creative development of langkawis infrastructure and tourism industry. Mission To develop langkawis specialized attractions (such as stem turn park) objective 1. To protect natural resource in order to obtain sustainable development. 2. To improve entertainment facilities in langkawi. . To throw a theme park for eco-tourism. 4. Promote Langkawi as an world-wide tourist destination. The island has an abundance of potential, especia lly in eco-tourism. They could kind a theme park that co-exists with the environment and encourages eco-awareness. (Jimmy Leong ). only focuses on ecological protection, and to obtain sustainable development. The international success coastal resorts all requital attention to ecological protection principle. steer markets From region, the figure shows that more than 70% of visitor in langkawi is from Malaysia, that means main visitor market in langkawi is domestic market.However, Thailand, capital of Singapore is Langkawis largest market for foreign tourist. And from demography, family and couple take to go langkawi. Because langkawi is a quite splendid and reasonable coasts for destination. Couple choose langkawi as honeymoon destination. The family go pass because of amazing landscape, and also duty free shop. agree to statistics released by the Tourism Division of the Langkawi victimization Authority, that there were 2,461,455 visitors stayed on the island during 2009 wh ich nearly 25% were from overseas, All in all, Langkawis target market is couples and families both in international and domestic.Marketing strategies intersection point set The legal injury that tourism enterprises decline adopt to con bring to the certain standards, if the damage is too low, customers may thought those products are not worth to buy, tourism enterprises are hard to get a profit, and if the hurt is too superior, customers have no ability to consumption, there go forth be no necessitate on it. In Langkawi, approximately luxury hotels, restaurants and entertainment industries dope use high price strategy to go up market and it is sizable for market positioning. plump agency, topical anesthetic attractions and hotels bottom of the inning assign discount for visitors when they reaches a certain amount. Some hotels, motels or airlines foundation provide seasonal discount in rainy season, international flights displace modification the price accordi ng to the size of enquire, and the drive is to attract customers, make sure they mountain get a profit. Pricing can be based on competitors, it is a kind of methods that pricing according to the price of competitors. Price variance remains idempotent and always be a miniscule higher than competitors or a s lower. So ompare to other islands, Langkawi can pricing according to its dominant position and beget a higher price, for inferior position, we can give a discount for customers, in order to attract them to come. Promotion Promoting the tourism development of Langkawi is very necessary. Promotion can be used in sundry(a) ways. Public relations is a good way to shape up it, we can make people pay attention to the propaganda by special events or public dish up activities. There are a mount of people from all over the world, looking at for the information of Langkawi on the Internet.These potential visitors indigence to enjoy the interesting places in this island, where they can stay, which restaurant offers the go around meal. We can build websites about Langkawis detailed information, shows the snuff it and accommodation arrangements and permit people know what the suitable choice is for them. Hotels can offer special discount for attracting tourists to stay in Langkawi, whatever people come to Langkawi for business, vacation or conference, Langkawi has different kinds of accommodation types to religious utility customers, discount hotels can attract more tourists to stay because most of them want to save money.Airlines can provide cheap flights, make everyone can travel by air. Travel agency can promote the prejudiced travel project, save money and era for visitors. We can also advertise Langkawi finished media, newspaper, magazine, television or giveaways such as calendars and training packages, print and trip out brochures, provide travel reservation service and use promotional material to build a commanding image of Langkawi, let people see them in their daily life. spate Only find that demand can assemble the demand. The process of finding demand needs to realize by employees.Tourism enterprises need to arouse the enthusiasm of the employees, let them pursuance for potential customers according to the demand of them. The employees with high choice and comply with the requirements are very important. Training the industry professionals, make sure travel agency employees can let visitors have a good hold in Langkawi, and get satisfactory serve from hotels, restaurants and other entertainment industries, because their service bearing and level is one of the key factors which distinguishable to customers on the tourism enterprises satisfaction, a not professional employee may be adly scratch Langkawis image, leading to the loss of customers, flash back the economic income of travel enterprises, affect the development of tourism industry in Langkawi. community not only those of the employees, but also customers. The feeling of customers on the service quality may be affected by the opinion of other customers. The merchandising polish is getting loyal customers those whom believe in tourism enterprises and think they are worth to spend, and they are also willing to root on Langkawi to other customers, thus to improve the popularity and positive image of Langkawi. ProcessesWhile producing and service delivering at the self equivalent(prenominal) time, process management can take on the availability of service and stable quality. Otherwise, it is very difficult to balance the supply and demand of service. We essential find the way to grip the peak demands, seeking the method in different level to maximum satisfy the different needs of different customers. In the implementation process of Langkawis marketing planning, it might happened some accidents because of the change of the market, we must do our best for the supervision, regulate and hold up in the whole process, to ach ieve the best kernel of marketing.To sum up, in the marketing strategies combinations of Langkawi, in addition to the human factors are uncontrolled, other factors are controllable. We should adapt to the orthogonal environment actively, give full play to Langkawis advantages and make up for weakness, and then get a good development of marketing. sensible order Physical evidence is making the invisible services of products as much as possible turn visible products, let consumers dangle that the service product is exists, and improving visitors enjoy the range of the service products process.Germany has a successful businessman said a simple answer is better than a detailed manual. For example, the firstborn time a visit goes to the langkawi restaurant, in front entered the restaurant, the restaurants appearance and signs has make him an initial impression. If the impression is good, he will go into the restaurant, and then the internal decorate, how purify the desktop is and the waiters etiquette image will straight to decide he will meal here or not. If management and work t well, it can help customers dumbfound the characteristic of langkawi, improve the service when you get to enjoy the benefit and contribute to create a good image for langkawi, to mount the implementation of the marketing strategy. Conversely, it may send wrong message to customers, influence the customers expectations and discretion to langkawi, it will damage the image of langkawi. Physical evidence should focus on object factors, human factors and atmosphere factors and it also can improve physical evidence from exterior billboards, TV advertising and the promotion activities in public places.We can add the topical anaesthetic customs and features to langkawis guideposts and signs, on the other hand, service personnel should dress the same uniform, intensify efforts to make slogan and publicity material. Conclusion Langkawi is a romantic, bonnie island which has ric hly natural resources, where nature itself also has many excellent conditions, making her a paradise in Southeast Asia. Walking on the main island of Langkawi, an oasis of Rubber set and paddy field fields are in front of you, dotted with the traditional lanky houses (Ganlan), coconut waves, two or third Islanders who make a living by fishing and farming pass by.All these form a very laid-back screen. On this island which is full of ancient legend, the earth fell asleep in a cradlesong of insect croak piping. In addition tothe beautifulnatural scenery, Langkawi alsohas a longhistory andtraditional culture. Langkawiis aduty-free island that youcan buya lot ofduty-free products. As the famous internationally archipelago of 99 tropical islands in Malaysia, Langkawi is the arbitrary holiday paradise which offers advanced(a) accommodation facilities and amenities set against the natural backdrop of sun-drenched beaches and ancient rainforests bounteous with exotic plant and animal life.For its beautiful geological heritage of stunning landscapes, Langkawi is a really good place to go, it is absolute a fantastic travel destination. discover the beautiful countryside and the peaceful landscape of paddy fields, pass by some minor villages with wooden houses which build by decoration trees, and children pedaling their old bicycles on the road. Beautiful scenery, great adventures, five-star conveniences and an international airport make Langkawi a great place for a holiday. An agro-based economy of padi and rubber cultivation and fisheries is being ast overtaken by a tourism-driven economy, taking into thoughtfulness the natural, unspoiled, ecological beauty of the island and major political emphasis. The largest and most developed island known as Langkawi is the focal point for most visitors. traditionally the islanders have relied upon the farming and fishing industries for their livelihood, but in 1987 they were awarded Duty Free status, and the attend ant increase in visitors has promoted tourism to the point of being the islands largest industry.Tourism is one of the most important industries in Malaysias national economy, and it has an important effect on promoting national economic and fond development. Malaysia is richly in natural tourism resources and culture tourism resources. Since the 1960s, tourism resource advantages are gradually translated into the real economic advantages. With the rapid development of Malaysian tourism industry, during the past 50 years, remarkable achievements have been made in the number of tourists to Malaysian, foreign exchange income, tourism infrastructure construction, the commencement and protection of tourism resources, and some other aspects.Langkawi has rich tourism resources. Develop Langkawi tourism market is good for the local economy,it can provide more jobs for local people. So develop a good marketing plan for Langkawi is very necessary, it can promote the development of tourism industry, thus promote the development of entirety economic in Malaysia. References Jeremy, A. (2002), The rough guide to Southeast Asia, jolting Guides Ltd,Mohamed, Z. H. I. (2000), The legends of Langkawi, Utusan Publications &038 Distributors Sdn Bhd, Kuala Lumpur. John, S. Michael, T. 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